About Marcia

Communication and Marketing Specialist with vast experience in sales, marketing, sales management, and leadership. 

Sales: I believe that the consultative sales process is the most effective and long-term relationship building strategy. Not only do I use the consultative sales method in direct B to B sales, I have trained sales people and sales managers in developing their skills for consultative selling.

Communication: Primarily working in all types of media including new media, I have created many successful advertising campaigns for a variety of businesses. Finding the right message and the vehicle to communicate the message to the target audience is paramount in a successful advertising campaign. I analyze the strengths of media in delivering the message and keep up with current research such as the national click through rate in internet messages is now a minute 0.09% and not a good indicator of a success online campaign. 

Marketing: Working with a myriad of different types of businesses and serving as marketing director for two firms, I have developed marketing plans, strategies and tactics for carrying out the marketing initiatives. I keep abreast of current trends such as the new omni channel consumer.

Sales Management: I am a trained facilitator of sales and management personnel leading teams in problem solving and creating an environment that is productive, respectful, and positive.

Leadership: I have learned over my career that respecting others and doing what is right is the most effective leadership skill.

Additional: I am a licensed REALTOR and Insurance Producer in Pennsylvania.